Tim Cook – Apple
Tim Cook Calls Out Big Tech
Normally as most of you know, I do an idiot of the week on Wednesday, today I want to personally thank Tim Cook and Apple.
Tim Cook called out big tech over sharing user data, the equivalent for anyone who does not understand marketing 101 or advertising, as basically selling out ones customer.
For anyone who is not an Apple customer, we Apple customers will find a way to get our beloved tech from Apple, and only Apple for a multitude of reasons.
The media tells us that Apple is attempting to only sell to the elite. For many of us who happen to own Apple products, that is the furthest from the truth that any story can be.
We pay for up to date tech, and we also expect that tech to protect us. Be for the most part, hacker proof, not sell our data because what a lot people do not realize, hackers are so easily able to hack us because our user data is sold like one might drink water on a minute, by minute basis. Or in my case, coffee.
Apple, for those of us who have been loyal to Apple, does not subscribe to the selling of user data to anyone.
I love that.
Tim Cook went public and countered claims that firms need to siphon user data to improve product.
And any Apple product is a testament to that.
While the tech might be more expensive, it also understands its customers on a level, Google, FaceBook, Oracle, AdSence, Target, Walmart, Amazon, etc or any other company simply do not.
Don’t sell us out by selling out user data.
‘The narrative that some companies will try to get you to believe is: ‘I’ve got to take all of your data to make any service better…’ ‘Well, I don’t believe them. Whoever’s telling you that, it’s a bunch of bunk.”
Earlier this year, Apple began requiring developers to clearly communicate how their users’ personal data would be used in apps, while Facebook and Google have repeatedly come under fire for how they treat customer data, Facebook being at the forefront of that delima recently.
Just last week, Facebook begrudgingly revealed that it had been hit by a data breach that gave hackers complete access to 50 million users’ profiles.
In addition to that, Facebook logged an additional 40 million users out of their accounts as a security measure, which brought the total number of users who were possibly affected to 90 million.
And that kind of breach would never hit Apple because they know what customers want, and are very protective of that.
Advertisers and marketing is all about stealing user data, Apple clearly gets that customers are actually not okay with that and are quite frankly tired of it.
Maybe it’s time for the door to door salesman again because tech and AI are allowing me, with the help of Apple to stop advertisers and marketers from obtaining my user data.
So this week, instead of a loser, I present a winner.
Apple and Tim Cook.
Cristal M Clark