Facebook Tries to Re-brand 

Creates New Utopia or is it a Dystopian Hellhole?

Cristal M Clark 

In case anyone missed it, Facebook is rebranding, morphine or rather attempting to change its image here. Mark Zuckerburg announced Facebook is now Meta this past week. The announcement caused quite the stir among those in the know. You see Facebook wants to become a strange and bizarre product presentation introducing the so-called metaverse.

That translates to the new metaverse is a dream of a future internet that we have only seen in films such as Demolition Man. To make matters much worse it seems that no one really has a set definition of what Meta will look like as of yet, simply because it’s a concept still and far from a reality. 

Facebook describes it as “a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you.” 

Mark Zuckerberg’s presentation showed a series of concept videos that highlighted Facebook’s Meta’s vision for a sort of augmented reality one where you can send a holographic image of yourself to a concert with a friend attending in real life, or sit at a virtual meeting table with colleagues.  

This caused some very loud alarm bells to start ringing. First, is this an attempt by Facebook to dodge its current public nightmare of leaks accusing the company of failing on purpose to stop false information, protect teenage girls or maybe how Facebook exploits its users without consent? 

Who knows really. If Facebook failed to stop the spread of misinformation on any of it’s platforms now, it’s a pretty certain bet that they will fail under the guise of Meta at stopping it, nor will they stop attempting to exploit users being more in favor of the almighty advertising dollar.

More pointedly, does any of that really matter? Users of any social media platform, online shoppers, gamblers, gamers, hell cell phone owners are blindly giving intel away as it is. We bleed out information anytime you shop online, play an online game, answer those ridiculous memes designed to obtain things like your mother’s maiden name, year you were born…

I get it, the government, media outlets want to protect us all right? They do right and they want to stop this Evil Mark Zuckerburg from doing what he does like exploit us, right? 

Isn’t that what the news does every single time they interview witnesses to let’s say a bank robbery where someone was shot and killed? What’s more, have you ever looked through the actual sponsored content on your local news outlets website, or CNN’s, FoxNews? You know those flashy ads that read more like they are actual news or advice from a well known doctor? Those sponsored content ads are created to exploit anyone who clicks on them, are they not? 

Anytime a major news anchor drops his or her personal, emotional and vile opinion into a news story, they taint the news, it becomes invalidated. Anytime a major network directs its reporters to be on one side or the other, it invalidates the news, by default. Anytime it runs unproven advertisements like they do when viewing the news online, they are exploiting the audience, filling them with false information too. 

So major broadcasters get to sound the alarm bell over social media, hence they are saying “Hey Mark, this is our goose egg and what is good for the Goose is, not good for the Gander!” 

Who really knows if Meta will work or not, how long it will take to get up and running or if society is even ready for that? Seeing everyone’s reaction to being locked down, I am not so sure it will work out at all. 

Cristal M Clark

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